Super Bowl ratings hit 15-year low, but streaming sets records


The Super Bowl between the Tampa Bay Buccaneers and the Kansas City drew a total audience of 96.4 million viewers, a drop of 9% from last year. The ratings are the lowest in the last 15 years.

CBS released the ratings on Tuesday and claimed the viewership included linear television and digital streaming on CBS platforms.

The Buccaneers crushed the Chiefs 31-9, which could have contributed to the ratings dip. Competitive games on average typically lead to to better ratings, according to Sports Business Journal.

The most watched Super Bowl ever was in 2015 when the New England Patriots beat the Seattle Seahawks, drawing a game rating of 114.4 million viewers, according to data from the NFL.

One silver lining is the digital-only viewers were up significantly, , averaging 5.7 million viewers per minute, up 65% year-over-year.


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